How We Fixed Latch Infinity’s SEO Issues and Boosted Traffic by 65%
Latch Infinity, a cutting-edge digital solutions provider, needed a website that effectively communicated its services and value propositions while maintaining a sleek, modern aesthetic. Their previous website struggled with slow loading speeds, lacked a clear user flow, and did not fully leverage SEO strategies to attract the right audience.
Case Details
Client: Latch Infinity
Start Day: 13/01/2024
Tags: Website, Business
Project Duration: 1 Month
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Overview
Latch Infinity, a cutting-edge digital solutions provider, needed a website that effectively communicated its services and value propositions while maintaining a sleek, modern aesthetic. Their previous website struggled with slow loading speeds, lacked a clear user flow, and did not fully leverage SEO strategies to attract the right audience. Our goal was to redesign their platform for better performance, engagement, and discoverability while maintaining their brand’s professional and futuristic appeal.
also they faced significant SEO challenges that were affecting its online visibility and traffic. Many of their web pages were not indexed, leading to poor search engine rankings and missed opportunities for organic reach.
Challenge
We began by reworking the site’s navigation and information architecture, ensuring that visitors could easily explore Latch Infinity’s services. The new layout provided a clear and structured presentation of their offerings, improving user engagement.
To enhance speed and performance, we implemented code optimizations, lazy loading, and efficient asset management, significantly reducing load times. The website was designed to be fully responsive, delivering a seamless experience across all devices.
SEO improvements were a major focus of the project. We conducted in-depth keyword research to align content with search intent, optimized metadata, and incorporated structured internal linking to improve rankings. Schema markup was added to increase search engine visibility, helping potential clients find Latch Infinity with greater ease.
Data Analysis Chart
The Results
The improvements led to a 47% increase in page speed, ensuring a smooth and frustration-free user experience. Engagement levels improved significantly, with users spending 35% more time on the website compared to its previous version. SEO optimizations resulted in a 60% growth in organic traffic, allowing Latch Infinity to reach a broader audience and attract more qualified leads.
